Amid much hype Steve Jobs the worlds top celebrity CEO launched the latest gadget from Apple. Apple addicts were thrilled to the core but will the new gadget for reading e-books ever replace Johannes Gutenbergs big idea?
It almost moved me to poetry: Here, in the style of E.J. Thribb is my initial reaction.
And so, Jobs
in an era of no jobs
you have given us the iPod,
a computer without keyboard
Hmm, quite promising that. I might try to finish it sometime.
The iPad is a rather late entry into the e-reader market which is already looking overcrowded. With offerings from Amazon, Sony, BeBook, iRiver, Bookeen, Elonex and a few others (e book readers, reviews) already competing for market share its possible there are more e book readers than there are e books to read on them.
The iPad will sell of course, Apple are the Michael Jackson of technology manufacturers, they make mediocre products that engender a kind of fiercely defensive attitude usually only found among followers of crackpot religious cults. Telling an Apple geek they could have bought a piece of kit that would do much more so much better for half the price is like telling a Scientologist L Ron. Hubbard was a con man.
No matter how many versions of the iPad Apple decide to release, the faithful will buy them all just as Michael Jackson fans used to buy the same album over and over again because it kept being re-released in a different cover.
Beyond the precincts of the Apple cults compound however, among those not in thrall to the Pontifex Maximus Jobs, high priest of the God i how well received will the iPad be? Will it be the gadget that finally kills Gutenbergs technology? To be honest we doubt it, the iPad will find a niche within the niche of the gadget addict market occupied by e book readers but would a serious reader want to read a volume of fiction or non fiction or a collection of favourite poems on a device the name of which makes them think of female personal hygiene requisites.
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