It was good to see Jedi Jim, the vacuum cleaner salesman with delusions of grandeur, the slick manipulator with the bifurcated tongue skewered last night. Jim, who used the Jedi mind trick on weaker minded opponents by persuading them they should tell ‘Lord’ Sugar they were crap and deserved to be sacked far more than their Jedi colleague, who had presented a completely unfeasible business plan then tried to use the Jedi mind trick on four experienced business people by baffling them with cliches and mangement speak.
Like the famous Stuart ‘Baggs the brand’ last year Jim declared he was not a one trick pony (WTF is a one trick pony?) and then unlike Stuart who waited to be told he was not even a pony, Jim proceeded to demonstrate that he is in fact a no trick pony by answering every question with a cliche as if he was trying to compete at selling tat with Del Boy down the market.
Eventually he was cornered by the excellent Margaret Mountford.
“Without using a cliche Jim can you sum yourself up in a single sentence for me,” Margaret asked.
“I am exactly what it says on the tin so I am,” said Jim as if his brain was running a computer programme. (He didn’t actually say ‘so I am, but he implied it.)
Margaret’s raised eyebrow said it all.