There is a growing trend of skepticism on the internet right now as people start to call out mainstream media for its honesty (or rather, lack thereof).
It’s an important move for people in general, as there are good reasons to question the talking heads that are gifted with such a reach and influence, via a brand whose survival is based upon getting and keeping your attention.
To give someone, or some brand, the authority to tell you what is true, is one of the greatest mistakes a human being can make. Here’s why.
I worked in television news for 10 years from 2004 to 2015, working for primarily the finance channel of Canada, Business News Network, and since 2011, the now-deceased Sun News Network, which was an attempt at a conservative slanted broadcast in the Canadian market.
It was called the ‘Fox News North’ by many critics, and rightfully so, to some degree.
Through this career, and especially at Sun News Network, I was privy to many off-camera conversations which really helped me see through the illusory idea that, just because you’re on TV, you know what you’re talking about. In fact, I grew terrified to keep producing it for that reason.
Here’s the first thing that many people don’t truly understand about the news media. It is biased to those that fund it.
There were many times when we were forced to cut an advertisement or cut a story or remove something from the website because an advertiser didn’t want to be associated with it and, as a result, our financial livelihoods were threatened. TV is literally at the mercy of those that fund it because it’s a business.
TV, as it is, has no other way to survive except for advertising revenue, which depends on getting and keeping your attention. In effect, news media is a marketing tool for advertisers, and its content is sometimes designed to match the next best product coming out of these advertisers.
The second thing that many people don’t really respect is that TV and mainstream news are almost always tied to political or religious agendas.
Whether Liberal or Conservative, Republican or Democrat, there are news media outlets designed to serve the flavor of the person watching.
This essentially means that the same story will be told two distinctly different ways, to match the audience watching. This means that the concept of non-media-bias is irrelevant in 2016.
The moral idea of non-bias reporting has been thrown out, necessarily, because TV survives off money and that money often comes from large companies who are funding certain political sides, who require their side to win.
News isn’t about news anymore, it’s a marketing tool for politicians and larger corporations looking to buy votes through fear and buy customers with stupidity.
Read full article from source, humansarefree.com :
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