A new study by ‘scientists’ in Australia claims a warning for middle aged people that they risk embarrassing themselves through drinking is more effective at improving behaviour than highlighting the health implications.
The report claims that adults aged between 30 and 65 have only “minor” concerns about the health effects of alcohol. The truth of this can easily be observed as, in spite of frequent scaremongering campaigns by governments and their tame ‘scientists’ a huge number of people who drink more than the ridiculous recommended limits advised by governments are living happily and healthily to a ripe old age.
The study, carried out in Australia, not a country noted for abstemiousness, by the University of Adelaide, analysed interviewee’s responses about alcohol consumption from 13 previous papers, finding that for the middle-aged people without an existing drinking problem, the “principal barrier to reductions in alcohol consumption is not the lack of information about health risks”.
The report was vague about what the principal barrier to reducing alcohol consumption actually is, probably because it relates to people having completely lost confidence in ‘scientists’ and never having trusted government anyway. Thus the punters do not have much dificulty working out that all these scare stories floated by ‘scientists’ are nothing more than a scam to justify imposing the kind of punitive tax levels on alcohol as have failed to stop about 30% of people from smoking.
People simply do not like government pokenoses telling them what they can and can’t do. Government meddling in private lives only ever results in an enormous, catastrophic clusterfuck.
The Austrialian researchers suggest, (extremely idiotically, even by the idiotic standards of ‘scientists’) public health campaigns to reduce alcohol consumption could be more effective if they focus on the risk of behaving inappropriately after drinking too much, although, predictably, no definite examples of what kind of inappropriate behaviour they mean. An enthusiastic rendition of My Way at a Karaoke night maybe?
Acceptable drinking was classed as that which “was appropriate to one’s age or stage of life”, allowed the group to still meet their responsibilities and adhered to social norms, they found. Again that is just sanctimonious drivel. What responsibilities? What social norms? Science is supposed to be about precision, not about vague platitudes.
The report stated: “The drinkers in these studies were aware of public health messages, but drew upon alternative narratives to re-frame their behaviours in ways that minimised or dismissed personal risk. Health was either described as a minor concern or not considered at all.”
Lead researcher Emma Muhlack said: “It is surprising that health does not strongly factor in the way that this group thinks about their drinking. Well Emma, let Boggart Blog help you out, human beings are individual. Pseudo – science like your report seems to start from the assumption that we are all stereotypes who have no free will and are quite incapable of making our own decisions.
“We knew very little about the decision-making processes that go into the alcohol consumption of middle-age drinkers. The results from this review help us to better understand how drinking alcohol fits into their everyday lives and which factors may need to be taken into consideration when attempting to reduce alcohol consumption in this group.” Ms. Muhlack added.
The fact is that just as people have their own limits on how drunk they want to get, they have their own standards on behaviour, so a public health campaign, no matter what kind of behaviours it targets, is unlikely to engage the attention of more than a very small percentage of the target group. It has been known for example, since I was studying sociology fifty years ago, that middle aged people are less susceptible to peer pressure than they young.
The researchers suggest that campaigns which focus on failing to meet responsibilities because of alcohol and the possible loss of respect may be more effective than health messages.
Perhaps the researchers are thinking of a follow up report suggesting using targeted ads on social media. But again, middle aged people are less likely to be heavily addicted to social media than millennials, and also social media advertising is notoriously ineffective.
One drink a day increases the risk of breast cancer by 15 per cent, scientists claim
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