Amazon and Google under UK competition watchdog scrutiny for not ‘doing enough’ to tackle fake review scourge on their platforms

Ever read a glowing review on Google or Amazon and bought a product that was just not of an acceptable standard ort been scammed when what your ordered and paid for did not arrive? If you have you will already know it pays to becautious when buying online, if not you need to read this.

from RT, 25 Jun, 2021 11:46 Get short URL

Amazon and Google under UK competition watchdog scrutiny for not ‘doing enough’ to tackle fake review scourge on their platforms
© JUSTIN SULLIVAN / GETTY IMAGES NORTH AMERICA / Getty Images via AFP; (R) © Global Look Press / Silas Stein/dpa

Citing suspicions that Amazon and Google have not adequately addressed their fake review problems, the UK’s competition regulator has launched probes against the tech giants in relation to breaches of consumer protection law.

Announcing the opening of formal investigations on Friday, the Competition and Markets Authority (CMA) said “specific concerns” were raised about whether the two companies were “doing enough” to detect “fake and misleading reviews or suspicious patterns of behaviour.”

An initial sweep, which began in May 2020, cast doubts on whether the firms investigate and remove such reviews, and if they impose “adequate sanctions” to deter reviewers or businesses from violating rules on honest posts – by taking action against repeat offenders in particular.

“Our worry is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations,” CMA Chief Executive Andrea Coscelli said in an official statement.

“Equally, it’s simply not fair if some businesses can fake five-star reviews to give their products or services the most prominence while law-abiding businesses lose out,” Coscelli added.

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