The Nordic airline SAS needs to go back to the drawing board after it’s “Nothing is truly Scandinavian” advertising campaign crash-landed and abandoning the naïve, insulting premise that national identities do not exist would be the perfect starting point.
It was immediately obvious from the torrent of vitriolic criticism the idiotic idea attracted was that Scandinavian punters were not on the same wavelength as the ‘woke’, university brainwashed imbeciles with their media studies and social science degrees who dreamed up the campaign. Scandinavians were not at all happy at being told they should be tortured with angst about the lack of social justice in Afreekaaa, South East Asia and other third world shitholes, and racked with with guilt over the numerous acts of what the woke brigade insist on calling “cultural appropriation,” the adaptation of ideas from backward cultures that have not advanced much since the stone age, without which European civilisation could not have developed and that north Europeans had previously, mistakenly thought of as the building blocks of their very own national identity.
Among the more ridiculous claims, and using a rhetorical device of the ill-informed, the campaign suggests that “rumour has it“ that world famous Swedish meatballs are actually Turkish. There is of course no evidence to support this in fact, as the classic recipes for Swedish meatballs use beef and pork and Turkey is a Muslim country, evidence suggests Swedish meatballs did not originate in Turkey. Just about every national cuisine has a version of meatballs or meat patties. Except of course for sub Saharan national cuisines. I’ve been told by a half – Senegalese, half Swiss friend that in his experience sub Saharan African nations don’t have anything sophisticated enough to be called a national cuisine.
Why do the work brigade have to do this shit? Why are they so ashamed of the nations and social cultures that nurtured them that they constantly have to try to belittle those nations and cultures and, in this case, shame a nation into believing that a popular dish is one they have stolen from some impoverished shithole country where people still live in mud huts and charring meat over an open flame is about as sophisticated as cooking gets? It’s the cheapest, nastiest, most unpatriotic campaign imaginable and the people who embrace such ideas are cheap, nasty, smal minded, self – hating, emotionally crippled virtue signallers.
The case here is that the campaign was the idea of &Co, an oh-so-self-aware Copenhagen-based agency shows the extent of self-loathing and guilt that exist in the liberal world of the creative class. Now if these cupid stunts want to kill themselves, that should be fine with sane people, the world always needs less arseholes. but to try to reduce the entire population of a global region to the kind of dysfunctional, self – pitying inadequacy that residents of the media bubble and supporters of far left politics exist in is bordring on criminal.
Perhaps their ham fisted (or meatball fisted maybe,) attempt to declare “What is truly Scandinavian? Absolutely nothing” should have been run past members of the public in Norway, Denmark and Sweden before they started disowning national treasures like sticky pastries, meatballs, marzipan sweetmeats and parental leave, because the ill-judged idea showed all the finesse of The Muppets’ Swedish chef at work on one of his more chaotic recipes.
Outside of the advertising community bubble people object to having their entire nationality excoriated, diced and served up as simply the sum of various parts because an agency with a lucrative airline contract has bought in to the hippy dippy, nineteen – sixties idea that the world is one big happy melting pot populated by multicoloured, gender fluid, easily influenced childbrains. Patriotism, the ‘woke’ crowd believe, is the thin-edge of the nationalist wedge, and identifying specific traits as belonging to only certain kinds of people is culturally disrespectful.
It’s utter bollocks of course, our history, the shared history of our nations is what makes us, and from the histories of our diverse nations and cultures comes the diversity that the ‘woke’ crowd are always screeching about but mistakenly think relates only to skin colour.
As the late Carl Sagan opined: “It pays to keep an open mind, but not so open your brains fall out”.
Because that is what has happened here. Nothing Is Truly Scandinavian is an example of the ‘woke’ crowd trying to impose a homogeneous, ersatz culture on the civilized world because the truth is they hate true diversity.